Perspective from Sport

The Whole of Football Plan (WOFP) setting out a 20-year vision for Australian Football was unveiled today after an unprecedented consultation with the Australian Football community and major stakeholders. More than 20,000 people joined an online survey, hundreds attended 13 community forums and the game’s leaders and key commercial partners provided individual feedback. Speaking at WOFP launch in Sydney, Football Federation Australia Chairman Frank Lowy AC acclaimed the unity of purpose behind the plan. “Ten years ago at the outset of Football’s new beginning, publishing a Whole of Football Plan for the decades ahead would have appeared premature and overly optimistic,” said Lowy. “We first had to rebuild the foundations and restore credibility to our game. “Today, much hard work has brought us to the point where we have the unity and sense of destiny that means the time is right to think big. There are millions whose lives are enriched by Football and we owe it to them